Solve big product challenges and test new ideas in just 4 days. Get user insights before launching and see how customers react.
Creating a solution with a real impact is tough work. Teams often get stuck in an endless building phase. Investing time and resources before actually knowing if the solution will work.
Straight from idea to insights. That's the powerful idea behind the Design Sprint which has proven itself countless times. In just one week, this mindset helps to answer critical questions, build a tangible solution and test with real customers.
The first day is all about understanding the challenge and generating multiple solutions.
The second day starts by selecting a winning concept and ends with a blueprint for the prototype.
On the third day we create a realistic prototype in the fastest and most efficient way.
On the last day we test the prototype with five users to gather insights and validate the prototype.
Design Thinking is a mindset. It helps you to observe and develop empathy with your user and provides you hands-on methods for experimentation. Design Sprint is a method. It draws inspiration from Design Thinking (Hence the similarity) but puts everything into a step-by-step package. Think cookbook vs. recipe.
A good use case for a Design Sprint is a high impact project with a lot of open questions. Examples for this could be: Large Software Products, Business Model Validation, Digital Transformation, E-Commerce Shops, Organisational Change projects
It's recommended to have 6-8 participants in a Design Sprint with different roles. This ensures that you can tackle the problem from many perspectives and make fast decisions.
Making sure to define an achievable challenge, gets people excited and provides immense value for the company. Assembling a skilled and committed team. Properly process the test results and write down clear yes/no answers.
Preparation is key. In the week before the Design Sprint (We call this Pre-Flight) it's important to clearly define the challenge, understand the target group and prepare all the logistics.
Sure, with proper training you can facilitate a Design Sprint. But from our experience, it is very important to have experts on board that are also capable of delivering a prototype quickly and do good user research.